Pen & Paper

We believe that social media marketing should be creative, relevant, and engaging. There are countless ways to promote your business that don’t involve posting about the same topic as everyone else. It’s okay not to post on “social media holidays” when those imagined events don’t support your brand. We want to help you find your voice, inspire you to tell your story to the world authentically, and have some laughs along the way.

Latest Posts

What Beekeeping Teaches Us About Online Communities

What Beekeeping Teaches Us About Online Communities

Beekeeping is a powerful metaphor for building and managing online communities. In the hive, every bee plays a specific role (worker, drone, queen) and together they create something greater than the sum of their parts. The same is true in digital spaces: creators,...

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Holding Hands: A Simple Metaphor for Better Business

Holding Hands: A Simple Metaphor for Better Business

Think about holding hands. It’s one of the most natural ways we show connection, support, and trust. It’s a small gesture, but it speaks volumes. In business communities, that same spirit of reaching out and working together can make a huge difference. Sharing best...

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Some days are ROCKS.

Some days are ROCKS.

If your social media content is landing like a rock, the first step is to take a step back and evaluate what you're posting. Ask yourself whether your content is truly providing value to your audience—does it entertain, inform, or inspire? Content that feels overly...

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Mother’s Day, Business, and the Beautiful Balancing Act

Mother’s Day, Business, and the Beautiful Balancing Act

Mother’s Day hits differently when you’re running a business. It’s not just about flowers and cards as it becomes a day of deep reflection. As entrepreneurs, we carry a dual responsibility: to the work we build and to the people we build it for. Our families. Our...

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Spiritually Unemployed

Spiritually Unemployed

Spiritually unemployed - when your soul has the freedom to live outside of work To be spiritually unemployed is to detach from work and maintain a healthy balance in your life. We live in a culture that constantly pushes for productivity, and it can be easy to forget...

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Earth Day 2025

Earth Day 2025

🌎 Earth Day 101 🌱 Storytelling with Purpose Small businesses can use Earth Day to tell their sustainability story. Whether it's using recycled packaging, sourcing local materials, or reducing waste, these values resonate. Social media allows businesses to share...

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Promise & Plans – We choose intention.

Promise & Plans – We choose intention.

January is a time of promise and plans. Who's ready for a new outlook in 2023?! Somehow this new year feels different. Every one of us across the globe has gone through pandemic trials. Stepping into 2023 after years of wondering what the future might hold, it finally...

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